It seems from reading the news this morning that DVD is dead.  Everyone from Sony to Google to Amazon are planning to launch a VoD service in the next few months, all to try and catch up to iTunes, which has quietly made itself a massive all conquering media giant while the others were asleep at the wheel.

This almost undoubtedly is the beginning of the end for DVD and that is a great thing for filmmakers.  Personally, we have to admit to loving the idea of DVD’s, the look of them stacked neatly, the genuine pleasure of ripping open the plastic and shoving it into the player, waiting for that joy of cinema that is so unique to erupt on the screen.  We felt the same way about film and then we used a RED camera and got the hell over it.

DVD disappearing is great because it means the very last cost barrier to entry for filmmakers will be destroyed.  First it was production, then post production and now distribution.  Slowly but surely it is becoming insanely cheap to make a film and success now depends more and more on story and a filmmakers ingenuity when it comes to finding an audience.  So go celebrate and start coming up with ideas as to how to market your film to an ever expanding online audience.

One idea we heard of recently (which we think is great) is a guy who projected his film (illegally) on to the side of a large industrial building in the middle of his town.  Over a thousand people turned up to watch it.  Maybe he didn’t make anything out of it, but a butt load of people saw it.  Get your thinking cap on!